Direction White in Ras El Hekma by Arabella Group
Developer Starting Price
16,700,000 EGP
Rent Starting Price
0 EGP
Resale Starting Price
0 EGP
Amenities
Shared Gym
Clubhouse
Shared Pool
Commercial Strip
Properties
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Direction White North Coast by Arabella Developments
About Direction White North Coast
Direction White North Coast is a luxury coastal resort by Arabella Developments, located in Ras El Hekma on Egypt’s North Coast. The project is designed as an upscale summer destination that brings together elegant architecture, natural scenery, premium hospitality, and modern beachfront living in one fully integrated resort community.
The resort offers a distinctive coastal identity inspired by calmness, purity, and refined Mediterranean living. With its white-inspired design concept, elevated master plan, and direct connection to the sea, Direction White creates a luxurious summer experience for homeowners who want privacy, beauty, comfort, and access to premium leisure facilities.
Direction White extends across approximately 290 acres, giving the project enough space to include residential neighborhoods, open landscapes, beachfront zones, sports facilities, retail areas, restaurants, cafés, hospitality services, and entertainment destinations. The large project area allows Arabella Developments to create a balanced resort that combines peaceful relaxation with an active summer lifestyle.
The project is suitable for families, couples, holiday homeowners, and investors looking for a premium property in Ras El Hekma. It includes a wide range of units such as chalets, cabins, apartments, duplexes, penthouses, townhouses, twin houses, and standalone villas, making it flexible enough to serve different needs, spaces, budgets, and investment goals.
With its strategic location, strong master plan, diverse unit collection, and premium facilities, Direction White North Coast has become one of the prominent luxury resorts in Ras El Hekma for buyers seeking a refined beach home and long-term investment value.
Direction White Master Plan
Integrated Coastal Community
The Direction White master plan has been carefully designed to deliver a complete coastal lifestyle where residential areas, beachfront attractions, green spaces, commercial zones, and hospitality facilities are connected smoothly. The project focuses on maximizing sea views, improving privacy, and allowing residents to enjoy easy movement across the resort.
One of the strongest features of Direction White is its elevated design. The resort reaches elevations of around 50 meters above sea level, helping many areas enjoy open Mediterranean views and a stronger visual connection with the coastline. This elevation supports the resort’s premium positioning and gives the community a more exclusive coastal character.
The project also features a beachfront of around 650 meters, giving residents access to a wide sandy beach and a full summer experience by the Mediterranean Sea. The beachfront is supported by leisure spaces, beach activities, dining venues, social areas, and hospitality services that make daily life inside the resort more enjoyable.
The master plan focuses on:
- Elevated sea-view planning
- Private beachfront areas
- Landscaped open spaces
- Residential neighborhoods with different unit types
- Retail and commercial zones
- Restaurants and cafés
- Sports and fitness facilities
- Hospitality services
- Family-friendly entertainment areas
- Secure and well-maintained resort living
Direction White is divided into several neighborhoods and phases, with each zone offering a specific lifestyle and property character. These include areas dedicated to seafront cabins, branded chalets, duplexes, twin villas, standalone villas, and premium one-storey villas. This variety gives the resort a rich residential mix while keeping the overall design consistent and elegant.
The master plan is also designed to create a full summer experience from morning to night. Residents can enjoy the beach during the day, dine at restaurants and cafés in the evening, use sports facilities, relax in open areas, and experience a vibrant North Coast atmosphere without leaving the resort.
Direction White Location
Prime Ras El Hekma Location
Direction White enjoys a strategic location in Ras El Hekma at approximately KM 192 on the International Coastal Road. This places the project in one of the most desirable areas of the North Coast, close to many luxury resorts and easily accessible through key coastal roads.
Ras El Hekma is one of Egypt’s strongest coastal destinations, known for its clear turquoise waters, soft sandy beaches, calm atmosphere, and growing real estate demand. The area has become a major attraction for developers, homeowners, and investors looking for luxury beach properties with strong future value.
The location of Direction White makes it suitable for weekend escapes, summer vacations, extended family stays, and seasonal rental opportunities. Its position near main roads also improves accessibility from Cairo, Alexandria, New Alamein, and Marsa Matrouh, which increases the project’s appeal for both personal use and investment.
Nearby roads and access points include:
- International Coastal Road
- Alexandria–Marsa Matrouh Road
- New Fouka Road
- El Alamein Road
- El Dabaa Road
Nearby destinations and areas include:
Nearby resorts include:
Use Property Network's North Coast Map to discover the exact locations of resorts, compounds, and key destinations along Egypt's North Coast.
Direction White Prices & Units
Available Unit Types
Direction White North Coast offers a wide variety of luxury beach properties designed to match different lifestyle needs, family sizes, and investment goals. Whether buyers are looking for a compact summer home, a spacious family residence, or a private villa with a premium coastal atmosphere, the resort provides multiple options within one integrated destination.
Available property types include:
- Apartments
- Chalets
- Cabins
- Duplexes
- Penthouses
- Townhouses
- Twin Houses
- Standalone Villas
The project includes several residential neighborhoods, each offering its own character and unit collection. These include seafront cabins, branded chalets, duplexes, twin villas, standalone villas, one-storey villas, and spacious villa zones. This variety gives buyers the flexibility to choose a unit that reflects their preferred lifestyle, whether they prioritize beach access, views, privacy, space, or rental potential.
Prices in Direction White vary according to unit type, size, location, view, delivery status, and payment plan. Units with stronger sea views, closer beach access, larger layouts, or more private positions within the resort usually achieve higher value and stronger demand.
Starting prices may differ between developer inventory and resale listings, so buyers should always check the latest availability before making a decision. Current listings show competitive starting prices for a luxury resort in Ras El Hekma, with payment plans available depending on the selected unit and phase.
Facilities & Amenities
Luxury Resort Facilities
Direction White North Coast was designed to offer a complete summer lifestyle supported by premium facilities, hospitality services, entertainment spaces, and daily conveniences. The resort provides everything residents need to enjoy a relaxing, active, and comfortable stay without leaving the community.
Facilities and amenities include:
- Private beachfront areas
- Clubhouse
- Retail hub
- Commercial strip
- Restaurants and cafés
- Shared gym
- Sports facilities
- Football fields
- Tennis courts
- Padel tennis courts
- Outdoor pools
- Garage and parking spaces
- Hospitality services
- Landscaped outdoor areas
- Maintenance services
- Gardening services
- 24/7 security system
- CCTV surveillance cameras
The retail hub and commercial strip add a lively social dimension to the resort, giving residents easy access to cafés, restaurants, shops, and recreational venues. These spaces help create a vibrant summer atmosphere where families and friends can gather throughout the day and evening.
Sports facilities are also a key part of the Direction White lifestyle. With a gym, sports courts, football fields, tennis courts, and padel tennis options, the resort supports an active and healthy summer routine. This makes it suitable for residents who want more than beach relaxation and prefer a resort with movement, wellness, and outdoor activity.
Security, maintenance, gardening, parking, and hospitality services increase comfort and peace of mind for homeowners. These services are especially valuable for seasonal homeowners and investors who want their properties to remain well-managed throughout the year.
Why Invest in Direction White
Investment Advantages
Direction White represents a strong investment opportunity in Ras El Hekma because it combines a prime North Coast location, a large-scale master plan, a reputable developer, premium amenities, and high demand for luxury coastal properties. The resort is positioned to serve both personal use and long-term investment goals.
Investment advantages include:
- Prime location at KM 192 in Ras El Hekma
- Developed by Arabella Developments
- Large 290-acre coastal resort
- Elevated master plan with sea-view potential
- Wide beachfront experience
- Diverse residential property types
- Retail, dining, sports, and hospitality facilities
- Strong rental potential during the summer season
- High resale appeal in a growing destination
- Easy access from Cairo, Alexandria, New Alamein, and Marsa Matrouh
Ras El Hekma continues to attract major demand from homeowners and investors due to its natural beauty, premium resorts, and strong future growth potential. Direction White benefits from this momentum by offering a luxury coastal community with modern facilities and a distinctive identity.
For homeowners, the project provides a refined summer destination with privacy, entertainment, beach access, and family-friendly services. For investors, it offers exposure to one of the most promising coastal markets in Egypt, with potential for rental income, capital appreciation, and resale demand.
About Arabella Developments
Arabella Developments is the developer behind Direction White North Coast and is known for delivering residential, commercial, and touristic projects in Egypt. The company has years of development experience and focuses on creating communities that combine design quality, strategic locations, and lifestyle-driven planning.
Direction White is one of Arabella’s landmark coastal projects and reflects the developer’s ambition to create a premium North Coast destination with a distinctive identity. The resort has been designed to target buyers who want a luxury summer home supported by elegant architecture, high-end amenities, and a complete resort atmosphere.
Through Direction White, Arabella Developments strengthens its presence in the coastal real estate market by offering a project that combines premium planning, resort services, and strong investment potential in Ras El Hekma.
About Ras El Hekma
One of Egypt’s Top North Coast Destinations
Ras El Hekma is one of the most desirable destinations on Egypt’s North Coast, known for its clear turquoise waters, sandy beaches, luxury resorts, and calm Mediterranean atmosphere. The area has become a major attraction for buyers seeking premium beach homes and investors looking for long-term growth opportunities.
The destination is strategically located between key North Coast areas, giving residents easy access to New Alamein, Sidi Abdel Rahman, El Dabaa, Sidi Heneish, and Marsa Matrouh. Its location, natural beauty, and growing infrastructure have helped transform it into one of Egypt’s strongest coastal investment zones.
Ras El Hekma includes many well-known resorts and luxury communities, such as:
With continued development and rising demand for premium beachfront living, Ras El Hekma remains one of the most attractive areas for homeowners, holidaymakers, and real estate investors on the Mediterranean coast.
Frequently Asked Questions
1. Where is Direction White North Coast located?
Direction White North Coast is located in Ras El Hekma at around KM 192 on the International Coastal Road, one of the most desirable locations on Egypt’s North Coast.
2. Who is the developer of Direction White?
Direction White is developed by Arabella Developments, a real estate developer with experience in residential, commercial, and touristic projects in Egypt.
3. What property types are available in Direction White?
The resort offers apartments, chalets, cabins, duplexes, penthouses, townhouses, twin houses, and standalone villas.
4. What amenities does Direction White offer?
Direction White offers a clubhouse, retail hub, commercial strip, restaurants, cafés, gym, sports facilities, outdoor pools, parking, hospitality services, maintenance, landscaping, security, and CCTV surveillance.
5. Is Direction White good for investment?
Yes, Direction White is considered a strong investment opportunity because of its Ras El Hekma location, 290-acre master plan, diverse unit types, premium amenities, and growing demand for North Coast properties.